Hair Care

Hair care requires a tailored approach: dry, frizzy, color-damaged or weakened hair from hair loss need different formulas, designed for specific problems. With over 1200 products selected from the most appreciated brands in the professional sector — including Alfaparf Milano, NHP, Edelstein, Vitael, Maxima and Farmagan — this collection covers every phase of the hair routine, from cleanser to intensive treatment, from daily to specialized care.

Targeted Shampoos for Every Hair Type

The foundation of any effective hair routine starts with the right shampoo. The available range spans from moisturizing formulas for frequent use, such as Vitael Hydrating Shampoo 1000 ml, to restructuring shampoos for dry and damaged hair, disciplining shampoos with avocado butter for frizzy hair and exfoliating shampoos specific for dry and oily dandruff, such as NHP Dandruff Exfoliating Hair Bath. Those seeking lightness will find volumizing baths to give body to the hair, while those wanting to purify the scalp can choose purifying formulas based on essential oils and Tea Tree.

• Hydrating shampoo for frequent use
• Restructuring shampoo for dry and damaged hair
• Disciplining shampoo for frizzy hair with avocado butter
• Anti-dandruff exfoliating bath with alpha-hydroxy acids and perlite
• Maintenance shampoo post-straightening with keratin
• Volumizing bath for hair lacking body

Masks and Intensive Treatments: from Nourishment to Reconstruction

Hair masks represent the heart of the collection, with solutions ranging from deep nourishment to fiber reconstruction. For hair most damaged by heat or chemical treatments, products like Maxima Life Therapy Collagen Mask and Vitael Restructuring Mask work in depth to restore strength and elasticity. Those seeking a smoothing effect will find formulas inspired by botox treatment, such as the Edelstein Keratin Structure line, capable of softening and reconstructing the hair fiber. For frizzy and rebellious hair, the avocado butter from the Maxima Liss Therapy line offers visible disciplining action from the first use.

• Botox effect mask for damaged and dull hair
• Restructuring mask with collagen for damaged hair
• Nourishing mask with argan oil and macadamia
• Disciplining mask for frizzy hair with avocado butter
• Toning mask to maintain and revive color
• Spray mask multiaction 15 in 1 leave-in for all hair types

Leave-In Treatments and Multiaction Sprays: Versatility in One Gesture

For those with little time or seeking practicality without sacrificing effectiveness, the collection includes leave-in treatments and multiaction sprays suitable for any time of day. The Biacrè Spray Mask 15 in One offers hydration, heat protection, discipline and shine in a single application, ideal for a quick morning routine. Products such as Vitael Spray Cream Ten in One with keratin and argan oil, or the spray masks from the NHP Nutri Argan line and Maxima Argan Therapy, position themselves as practical allies for both daily use and preparing the hair for special occasions.

• Spray cream 10 in 1 with keratin and argan for daily use
• Instant spray mask 15 in 1 leave-in
• Light oil elixir with argan, macadamia and sunflower seeds
• Reconstructing fluid to protect from heat damage
• Intensive treatment 10 in 1 for stressed hair

Anti-Hair Loss Solutions and Professional Treatments

Hair loss is one of the most common concerns, and the collection responds with targeted treatments: anti-hair loss ampoules Oyster Cutinol No Gravity with energizing lotion and Farmagan Placentrix, to be applied directly on the scalp, are designed to stimulate and support hair growth. For those desiring a lasting and professional straightening without visiting a salon, the Alfaparf Milano Keratin Therapy Lisse Design Bond System offers an express straightening treatment in three phases with visible results from the first application. The Edelstein Xflex gold panthenol lotion completes the offer with a nourishing and protective action on the fiber.

• Energizing anti-hair loss ampoules in a pack of 11
• Adjuvant anti-hair loss ampoules based on vegetable placenta
• Express professional straightening treatment in 3 phases
• Panthenol lotion to nourish and protect the fiber
• Anti-yellow lotion with panthenol for blonde and bleached hair

Hair care naturally intertwines with other beauty categories: those wanting to complete their routine will find synergies with body care products, nourishing facial treatments and fragrances that enhance overall wellness. Whether you're looking for a shampoo to use every day, a mask to apply in the evening or a professional treatment to perform at home, this collection offers concrete answers for every hair type, every habit and every need.