Face Care

Face care starts with knowing your own skin: whether it's normal, sensitive, mature or prone to impurities, each type requires products formulated with targeted active ingredients. In this collection you'll find over 500 references — moisturizing creams, anti-age serums, masks, scrubs and exfoliants, toning lotions and cleansers — designed to build an effective and personalized face routine, from morning to evening.

How to choose the right face cream

Face cream is the central step of any skincare routine. The choice depends first and foremost on skin type and age group. Normal and sensitive skin find comfort and deep hydration without overloading the hydrolipidic film in light, alcohol-free formulations, such as those from the Alphea line. For mature skin, vitamin creams and filler formulas — such as Ischia Eau Thermale with hyaluronic acid — work on skin density and visible wrinkle reduction. Mixed or seborrheic-prone skin instead benefits from sebum-balancing textures that regulate sebum production without drying.

• Normal and sensitive skin: moisturizing creams with light texture, alcohol-free toning lotions, gentle regenerating masks
• Mature skin: filler and vitamin creams, hyaluronic acid serums, lifting and plumping eye contour
• Impure or mixed skin: sebum-balancing creams, purifying masks, rebalancing cleansing gels
• All skin types: scrubs and exfoliants to promote cell renewal and prepare skin for subsequent treatments

Serums and concentrated treatments: when and why to use them

Face serum is the routine booster: thanks to small molecules, it penetrates deeper than cream and delivers specific active ingredients where needed. Hyaluronic acid serums, such as Ischia Eau Thermale Active Face Serum or Alphea Anti Age Serum, are indicated for those who want to combat loss of elasticity and dehydration. Vitamin serums, on the other hand, work on luminosity and skin tone evenness. They should always be applied before the cream, on clean and toned skin, to maximize their effectiveness.

Face cleansing: the basis of every treatment

No treatment works on skin that isn't properly cleansed. The cleansing phase removes impurities, make-up residues and dead cells that clog pores. In this collection you'll find normalizing cleansing milks for more delicate skin, rebalancing cleansing gels for mixed skin, and exfoliating scrubs — both in cream format and professional single doses — with vegetable granules of almonds and hazelnuts that respect the epidermis. Toning lotion completes cleansing, redefines pH and prepares skin to better absorb subsequent products.

• Cleansing milk: ideal for normal, sensitive or reactive skin
• Cleansing gel: suitable for mixed skin, can also be used on the eye area
• Scrubs and exfoliants: use 1-2 times a week to promote cell turnover
• Toning lotion: essential step between cleansing and treatment

Face masks: intensive treatments for every need

Face masks are weekly treatments that amplify the results of your daily routine. Depending on the formula, they can deeply hydrate, purify pores, brighten complexion or stimulate skin regeneration. In this collection you'll find masks in professional format of 250 ml — such as Alphea purifying and regenerating masks — and single-dose tissue masks from Peggy Sage, available in soothing, illuminating and moisturizing variants, ideal for quick and practical treatment. Ischia Eau Thermale protective moisturizing mask and Foamie solid night cream with marine algae complete the offering for those seeking regenerating nighttime action.

Eye contour: an area not to neglect

The skin around the eyes is thinner and more delicate than the rest of the face and requires specific products. The eye contour gels and creams in this collection — such as Alphea Eye Contour Gel for mature skin and Ischia Salts Sirha Lifting Eye Contour — work on puffiness, wrinkles and loss of tone, two of the first visible signs of skin aging.

To complete your face care routine, also explore the categories dedicated to lip care — with plumping balms and regenerating oils — body care and hair treatments. An integrated beauty routine is the most effective way to take care of your skin in a 360-degree approach.