Hair

Hair care requires different products depending on structure, chemical treatment and objective: with over 2700 references, this collection covers every stage of the journey, from professional color to daily care, from styling to hair fiber reconstruction. Whether you're looking for permanent coloring for complete coverage of gray hair or a hydrating shampoo for daily use, you'll find a concrete and targeted solution here.

Coloring: permanent, semi-permanent and ammonia-free

The heart of the collection is professional coloring, available in formulas designed for different needs. Those seeking intensity and long-lasting results can opt for permanent colors like Alfaparf Yellow or Wella Koleston Perfect Me+, enriched with argan oil and proteins to protect the fiber during the process. Those preferring a gentler approach will find ammonia-free options like Wella Color Touch and NHP Permanent Color Cream, ideal for those wanting vibrant results while reducing impact on hair structure. For those desiring brightness without long-term commitment, Wella Shinefinity offers semi-permanent coloring that smooths cuticles and gives iridescent and brilliant color.

• Permanent colors for complete coverage of gray hair
• Ammonia-free formulas for sensitive or frequently treated hair
• Semi-permanent coloring for brightness and highlights
• Professional oxidizing emulsion for color activation

Restructuring treatments and intensive masks

Colored, bleached or externally stressed hair needs targeted treatments. The collection includes restructuring masks in generous formats like Vitael in 1000 ml format and Maxima Life Therapy with collagen in 500 ml, designed for professional use or for those wanting intensive treatments at home. The botox effect of Edelstein Keratin Structure — available in both shampoo and mask — works on elasticity and fiber strength, restoring body and uniformity even to the most damaged hair.

• Collagen masks for damaged and broken hair
• Keratin botox effect treatments for strength and elasticity
• Keratin fluids and serums for daily protection
• Express smoothing treatments for rebellious or frizzy hair

Shampoos and cleansers for every need

Shampoos in the collection cover distinct needs: Vitael Hydrating Shampoo is formulated for frequent use without weighing down, while Vitael Restructuring Shampoo and Maxima Life Therapy Reconstruction Shampoo are specifically designed for dry, damaged or chemically treated hair. 1000 ml formats ensure extended supply, suitable for both salon and continuous home use.

• Hydrating shampoo for daily use without heaviness
• Restructuring shampoo for dry and treated hair
• Keratin shampoo botox effect for fiber reconstruction

Styling: from hairsprays to volumizing powders

To complete the look, the styling section offers solutions for every finish type. Enery and HC Energy eco-friendly gas-free hairsprays guarantee extra strong hold without aggressive propellants, in a practical and long-lasting 400 ml format. Slick Gorilla Hair Styling Powder is the choice for those seeking volume and texture without heavy effect, ideal for fine hair. HC Energy strong-hold foam is instead perfect for defining curls or waves.

• Eco-friendly gas-free hairsprays with extra strong hold
• Volumizing powder for fine and thin hair
• Styling foams for defined curls and waves
• Multi-purpose cream spray with keratin and argan oil

Accessories and professional tools

Hair care is not limited to treatment products. The collection also includes tools such as the Eti Stratos 390 Super Light professional hairdryer, Olivia Garden brushes — from the portable detangling version to the 5-piece Nano Thermic set — and the Artero One professional scissor set for cutting and thinning. Rewo extensions with keratin in natural hair from 55/60 cm complete an offering designed for those wanting to manage length and volume with reliable tools.

• Light and powerful professional hairdryers
• Thermal and detangling brushes for every length
• Professional cutting and thinning scissors
• Extensions in natural hair with keratin application

This collection integrates naturally with categories dedicated to body care, treatments for sensitive skin and professional beauty tools, to build a complete routine that starts from the root and reaches the tip.