Eyelash Mascara

The mascara is the undisputed protagonist of every make-up routine: from the morning rush to the office to the evening ritual before going out, an intense look always starts with defined, full and lengthened lashes. With 63 products including volumizing, lengthening, waterproof and colored mascaras — signed by BellaOggi, Astra Make-Up and HypoAllergenic — this collection covers every need and every moment of the day.

The Morning Routine: Volume and Definition in Just a Few Gestures

The morning requires fast and reliable products. Volumizing mascaras like BellaOggi Mascara Bomb Super Curling Volume Real Black and Astra Make-Up Instavolume Mascara Ultra Volumizzante are designed for those who want immediate results: curled, full and black lashes from the first application. The shaped brush reaches even the shortest lashes, applying the product evenly and without clumps for an open and luminous look in just seconds.

• Curling mascara to lift lashes from morning
• Creamy formulas that can be layered without clumping
• Brushes that separate and comb each individual lash
• Intense black long-lasting throughout the day

All Day Without Retouching: Waterproof Formulas

For those who don't want to think about it until evening, waterproof mascaras are the right choice. BellaOggi Super Volume WP Mascara and Astra Make-Up The Universal Volume Mascara Volumizzante Waterproof resist moisture, heat and long hours of work, keeping lashes in place and volume intact. Ideal also for those who wear contact lenses or have sensitive eyes that tend to tear.

• Waterproof hold for sports, heat and intense days
• Formulas suitable for contact lens wearers
• Volume and curl maintained without smudging

The Care Ritual: Serums, Primers and Treatment Ingredients

Not all products in this collection are simple colored mascaras: some are born as true treatments for lashes. HypoAllergenic Vegan Collagen Siero Primer Per Ciglia prepares the lashes before mascara application, strengthening them and creating the perfect base for an amplified volume effect. HypoAllergenic Thickening Mascara, with olive oil and beeswax, nourishes the lashes while thickening them. Integrating these products into the evening routine — even without makeup — becomes a small beauty ritual dedicated to lash health.

• Pre-mascara serum primer for stronger lashes
• Formulas with nourishing ingredients like olive oil and collagen
• Regenerating mascaras to use also as overnight treatment
• HypoAllergenic Hemp Great Lashes with lengthening regenerating effect

Evening Look and Occasion Make-Up: Special Effects for the Night

When it comes to an evening date or special event, mascara becomes the protagonist of a more elaborate make-up. Astra Make-Up Subliminal X Mascara 2.0 Volumizzante Extra Black with its extra black formula guarantees a theatrical and intense look. HypoAllergenic Amazing Lash Mascara Ipoallergenico Effetto Teatrale is designed precisely for those seeking a dramatic result without sacrificing tolerability. For a complete look, HypoAllergenic Upper & Lower Mascara di Precisione works on both upper and lower lashes, defining every detail of the gaze.

• Extra black mascara for intense and theatrical look
• Precision applicators for lower lashes
• Panoramic effect with Astra Make-Up Lash Mellow Mascara
• HypoAllergenic colored mascaras for creative and original looks

Accessories and Complementary Products for a Complete Routine

The lash routine doesn't end with mascara: the collection also includes BellaOggi Pro Piegaciglia Manuale and Astra Make-Up Zen Routine Fixing Mascara Per Ciglia e Sopracciglia, a versatile product that fixes and defines both lashes and eyebrows with a light transparent formula. For those who love conscious beauty, BellaOggi Think Green Mascara and the Think Green Clean and Vegan Kit offer certified clean and vegan formulas, perfect to integrate into a beauty routine mindful of ingredients and sustainability.

Complete your eye kit by exploring eyeliner and eye pencil collections to define the look, eyeshadow palettes to prepare the eyelid base or eyebrow care products. For those who love uniform and long-lasting make-up, pair mascara with foundations and concealers for an impeccable overall result, morning and evening.