Toothpaste and Oral Hygiene

The oral hygiene routine has evolved following the same principles that guide today's skincare: simplicity, effectiveness and targeted ingredients. Whitening toothpastes, anti-cavity mouthwashes and toothbrushes designed for every need make up a selection designed for those who want a well-cared-for smile every day, without compromise. With over 57 product references from brands like Colgate, Elmex, Listerine, Mentadent, Pasta Del Capitano and Aquafresh, this collection covers all stages of complete dental cleaning.

Whitening Toothpastes: Brighter Teeth with Every Wash

The clean beauty trend has also brought attention to smile care: luminous and healthy-looking teeth are an integral part of a contemporary beauty look. The whitening toothpastes in the collection work through different approaches, all clinically tested:

• Micro-crystals for cleansing (Colgate Sensation White) to polish enamel and prevent new stains
• Blue light technology (Mentadent White Now Original) for an effect up to 3 times whiter from the first use
• Optic Formula (Colgate Max White Instant White) for immediately visible whiteness
• AZ 3D White Express and AZ 3D White Cool for those seeking brightness and freshness in a single gesture

Total Protection Toothpastes: Cavities, Gums and Sensitivity

Alongside whitening products, the collection offers a complete range of toothpastes for daily protection, suitable for those who suffer from sensitive teeth, delicate gums or want multi-action defense against cavities:

• Elmex Sensitive Professional: specially formulated for sensitive teeth, reduces pain from external stimuli
• Pasta Del Capitano Gum Protection: dedicated to gum health for those who notice discomfort during cleaning
• AZ Multi-Protection Cavity Fresh Mint Gel and AZ Tartar Control + Whitening: combined action against tartar, cavities and discoloration
• Mentadent Maximum Protection Deep Cleaning and Mentadent with Microgranules Delicate Formula: suitable for those who want thorough cleaning without attacking enamel
• Aquafresh Triple Action in two variants (delicate mint and fresh mint): cavity protection, enamel strengthening and fresh breath in one product

Oral Hygiene with Natural Ingredients: the Clean Side

For those who embrace the clean beauty philosophy also in smile care, the selection includes formulas that integrate components of natural origin or established trends in the green world:

• Pasta Del Capitano Vegetable Charcoal: active charcoal, protagonist of numerous beauty trends, for deep cleaning
• Pasta Del Capitano Baking Soda: the classic baking soda formula for those who prefer recognizable ingredients
• AZ Idea Natura and AZ Idea Natura Marine Force: nature-inspired lines with marine minerals to strengthen teeth
• Mentadent White System with Active Charcoal (mouthwash): active charcoal in rinse format to complete the routine

Mouthwashes: the Final Step for Professional Cleaning

Mouthwashes are the indispensable complement to reach interdental areas that toothbrush and toothpaste don't always cover. The Listerine and Elmex range offers solutions for every need:

• Listerine Cavity Protection with Green Tea: strengthens enamel, prevents plaque and freshens breath with green tea extract and essential oils
• Listerine Cool Citrus and Listerine Spearmint: antibacterial protection with refreshing flavors, ideal for post-meal use
• Listerine Mild Mint Zero Alcohol: alcohol-free formula for those with sensitive mouth or who prefer a gentler formulation
• Elmex Cavity Protection Mouthwash and Elmex Sensitive Mouthwash: fluoride-based, designed for cavity protection and reduction of tooth sensitivity

Oral Hygiene for Children: Sweet Routine from a Young Age

Establishing correct oral hygiene habits from early childhood is fundamental. The collection includes products dedicated to the youngest:

• Oral-B Stages 1: toothbrush designed for children from 4 to 24 months, with ultra-soft bristles
• Mentadent Pokémon Children's Toothpaste 7+: delicate mint flavor and engaging packaging to make tooth brushing time fun
• Colgate Twister White Medium Toothbrush: spiral filaments to reach all tooth surfaces

The Collection: a Format to Add to Gift Sets

For those who love discovering new flavors and formats, Marvis Flavour Collection offers a set of 7 toothpastes of 25 ml each: a sophisticated and original gift idea, in line with the premium aesthetic that distinguishes the Italian brand.

Completing your personal care routine by also exploring the categories dedicated to body care, daily hygiene and hair products will allow you to build a coherent and complete beauty ritual, where every detail — from your smile to your skin — reflects attention and awareness.