Men's Fragrances

The men's fragrances collection brings together over 350 references ranging from long-lasting Eau de Parfum to traditional barber shop colognes, passing through aftershave Eau de Toilette sprays. An olfactory journey that embraces the trends of contemporary men's fragrances: from the freshness of citrus and aquatic orientations of clean guidelines to the woody and spiced fougère families that dominate the current beauty scene.

Olfactory families: from fresh to deep

The current landscape of men's fragrance reflects an increasingly refined and conscious taste. Among the collection's products, the dominant trends clearly emerge:

• Citrus and aquatic fragrances: notes of grapefruit, orange and marine accords for those seeking a fresh, everyday fragrance — emblematic are the Yodeyma Platinum bottles with its grapefruit-wood pyramid, or the Blue Sand with citrus-fruity heart.
• Spiced fougère: the most masculine olfactory family par excellence, with aromatic openings of mint and sage on vanilla backgrounds, as in Yodeyma Wow Scent.
• Orientals and Oud: the fastest growing segment in global men's beauty, represented by Yodeyma Oud Gem Eau de Parfum for those who love intense and enveloping fragrances.
• Classic lavender and tobacco colognes: formats up to 1000 ml of Vitos and Edelstein, icons of the barber ritual, in perfect alignment with the grooming-revival trend that reinterprets traditional aesthetics in a modern key.
• Aftershave Eau de Toilette spray: Extrò Cosmesi proposes formulations with essential oils of Calabrian bergamot, Bay Rum and balsamic accords in a glass bottle, where skincare meets perfumery — an approach coherent with the concept of skinimalism applied to shaving routine.

Formats for every need: from portable to professional

The variety of formats available in the collection responds to different needs, from personal daily use to professional supply for barber shops and hair salons:

• 100 ml: the most common format for Yodeyma Eau de Parfum (Active Man, Caribbean, Inferno, Luxor, Metal Sport, Power, Root, Blue, Kara Men) and for Extrò Cosmesi Eau de Toilette sprays.
• 250 ml: Arko aftershave colognes (Cool, Platinum, Comfort) for an excellent balance between practicality and duration.
• 400 ml: the barber format of Marmara Barber Eau de Cologne N.21, designed for frequent professional use.
• 1000 ml: the large formats of Vitos (Freshness Ice, Freshness Mentol, Freshness Lavanda, Colonia Classica, Colonia Tabacco) and Edelstein (Acqua di Colonia Classica, Colonia Lavanda) ideal for heavy users or professional environments.

The contemporary grooming trend: authenticity and ritual

In men's beauty in 2024-2025 the watchword is authenticity: fragrance returns as an identity gesture, far from standardization. The collection intercepts this trend with brands that embody precise stories — Extrò Cosmesi recalls Italian craftsmanship with its aftershave Eau de Toilette with regional botanicals (Calabrian bergamot, Bay Rum), WestMan with the Tonifying Aftershave '71 Bonanza brings vintage barber aesthetics back to the center of modern routine. Marmara Barber, an international brand rooted in Turkish barber shop tradition, brings its Eau de Cologne N.21 in a generous format designed for daily professional use.

Even the lavender and mint colognes Vitos and Edelstein, apparently classic, fit into the men's clean beauty thread: recognizable fragrances, essential ingredients, zero unnecessary complexity — exactly what skinimalism applied to perfumery requires.

How to choose the right men's fragrance

• For daily routine and work: prefer Eau de Parfum from the aquatic-woody family (Yodeyma Platinum, Blue) or classic lavender colognes for discreet freshness.
• For evening occasions or special moments: oriental and oud fragrances (Yodeyma Oud Gem, Inferno) or spiced fougère (Wow Scent, Power) have greater projection and persistence.
• To integrate fragrance and aftershave: Extrò Cosmesi Eau de Toilette sprays are used directly after shaving, combining skin care and fragrance in a single step.
• For those who love large formats: Vitos and Edelstein colognes at 1000 ml guarantee months of use and are also ideal for barber shops and men's beauty centers.

To complete your men's routine, explore also the categories dedicated to beard products — shaving creams, foams and oils — and to men's body care, where you find deodorants, shower gels and moisturizing creams that pair with the olfactory families of your chosen fragrances, creating a coherent olfactory identity from shaving to your personal signature.