The men's fragrances collection brings together over 350 references ranging from long-lasting Eau de Parfum to traditional barber shop colognes, passing through aftershave Eau de Toilette sprays. An olfactory journey that embraces the trends of contemporary men's fragrances: from the freshness of citrus and aquatic orientations of clean guidelines to the woody and spiced fougère families that dominate the current beauty scene.
The current landscape of men's fragrance reflects an increasingly refined and conscious taste. Among the collection's products, the dominant trends clearly emerge:
The variety of formats available in the collection responds to different needs, from personal daily use to professional supply for barber shops and hair salons:
In men's beauty in 2024-2025 the watchword is authenticity: fragrance returns as an identity gesture, far from standardization. The collection intercepts this trend with brands that embody precise stories — Extrò Cosmesi recalls Italian craftsmanship with its aftershave Eau de Toilette with regional botanicals (Calabrian bergamot, Bay Rum), WestMan with the Tonifying Aftershave '71 Bonanza brings vintage barber aesthetics back to the center of modern routine. Marmara Barber, an international brand rooted in Turkish barber shop tradition, brings its Eau de Cologne N.21 in a generous format designed for daily professional use.
Even the lavender and mint colognes Vitos and Edelstein, apparently classic, fit into the men's clean beauty thread: recognizable fragrances, essential ingredients, zero unnecessary complexity — exactly what skinimalism applied to perfumery requires.
To complete your men's routine, explore also the categories dedicated to beard products — shaving creams, foams and oils — and to men's body care, where you find deodorants, shower gels and moisturizing creams that pair with the olfactory families of your chosen fragrances, creating a coherent olfactory identity from shaving to your personal signature.

WestMan
£35.00

WestMan
£35.00

Extrò Cosmesi
£20.00

Extrò Cosmesi
£20.00

Azzaro
£29.00

Duru
£15.00

Duru
£14.00

Duru
£14.00

Mixage Extreme
£15.00

Boucheron
£146.00

Rockford
£13.00

Yodeyma
£22.00
£21.00
-5%

Wally
£40.00

Crazy Moments
£8.00

Lattafa
£35.00
£27.00
-23%

Extrò Cosmesi
£17.00

Monotheme
£18.00

Monotheme
£17.00

Marmara Barber
£18.00
£12.00
-33%

Marmara Barber
£19.00
£12.00
-37%

Marmara Barber
£13.00
£9.00
-31%

Marmara Barber
£13.00
£9.00
-31%

Marmara Barber
£13.00
£9.00
-31%

Marmara Barber
£13.00
£9.00
-31%