Men's Deodorant

Men's deodorant has undergone a true evolution: today it is no longer about masking odors, but about choosing a format, fragrance and duration that aligns with your lifestyle. Compact sprays, high-protection roll-ons and solid sticks reflect the trend towards more conscious and functional personal care, where each product has a precise purpose and a measurable result.

Spray, Roll-On and Stick: which format to choose

Choosing the format is the first step towards effective protection. Deodorant sprays — such as Gillette Arctic Ice, Morris, Malizia Uomo, Police To Be and Neutro Roberts — guarantee quick application and immediate drying, ideal for those always on the go. The roll-ons from the Dove Men+Care line offer direct skin contact, with certified protection for up to 48 or 72 hours, designed also for those who play sports. Stick deodorants like Floid — in the Citrus Spectre and Vetiver Splash variants — fit into the skinimalist trend: solid, compact formats, without waste and with well-defined fragrances.

• Spray: quick drying, practical for travel, even coverage
• Roll-on: targeted application, high performance, prolonged protection from 48 to 72 hours
• Stick: solid format, minimal white residue, concentrated fragrance
• Talc: like Clubman Pinaud Whiskey Woods, absorbs moisture and reduces friction

Contemporary fragrances: from citrus to aromatic woods

The fragrances of deodorants in this collection reflect current men's tastes: fresh and citrusy notes for those who love lightness, woody and warm fragrances for those seeking character. Floid Citrus Spectre focuses on vibrant citrus tones, while Floid Vetiver Splash introduces an earthy and refined base. Clubman Pinaud brings notes of whiskey, tobacco and aromatic woods, perfect for those who combine body care with an almost sartorial ritual. On the more classic and recognizable side we find Denim Gold, Van Cleef & Arpels Pour Homme, Ferré For Men and Zippo Mythos, each with a precise and masculine olfactory signature.

• Citrus and marine notes: Floid Citrus Spectre, Gillette Arctic Ice, Neutro Roberts Essenza Mediterranea
• Woody and aromatic notes: Floid Vetiver Splash, Clubman Pinaud Whiskey Woods, Zippo Mythos
• Branded fragrances: Van Cleef & Arpels Pour Homme, Ferré For Men, Police To Be
• Gift set options: Denim Gold and Denim Performance, to combine shower gel, deodorant and aftershave

Active protection and skin care

The new generation of men's deodorants does not just fight odors: it also aims at skin care. Dove Men+Care Clean Comfort is dermatologically tested and alcohol-free, suitable even for the most sensitive skin. Dove Men+Care Sport Fresh 72h is formulated for those with an intense pace of life, with moisturizing agents that protect the skin even during physical activity. Neutro Roberts Asciutto Zero Alcol responds to the growing demand for gentler formulas, in line with the clean beauty trend applied to men's grooming routines.

• 48h protection: Dove Men+Care Clean Comfort Roll-On
• 72h protection: Dove Men+Care Sport Fresh Roll-On
• Alcohol-free formula: Neutro Roberts Asciutto Zero Alcol
• Absorbent formula: Clubman Pinaud Talco Whiskey Woods

Gift sets and boxes for him

For those looking for a complete gift or wanting to structure a coordinated men's hygiene routine, Denim gift sets — both in the Gold and Performance versions — combine shower gel, deodorant spray and shaving products in a single package. A practical solution that synthesizes the contemporary approach to grooming: fewer products, more functional, with a coherent fragrance from morning to evening.

Men's body care finds its natural completion by exploring related categories: from body creams and post-shower moisturizing lotions, to beard products such as shaving creams, razors and soothing balms, to men's fragrances for those who want to extend the olfactory trail chosen with the deodorant.