Pre-Shave Products

Irritations, redness, ingrown hairs: daily shaving puts your skin to the test. Pre-shave products are designed to solve exactly these problems, creating a protective layer that softens hair, hydrates the face and promotes razor glide. The collection features over 30 references including creams, gels, oils and powders from specialized brands such as Proraso, Saponificio Varesino, Cella Milano and Grooming Dept, designed for every skin type and shaving technique.

Why use a pre-shave product

Skipping the pre-shave step is among the most common causes of red skin, burning and superficial cuts. Applying a cream, gel or oil before shaving foam or soap allows you to:

• Soften the hair shaft, making it more yielding to the blade
• Hydrate the dermis before the razor comes into contact with the skin
• Reduce razor friction, limiting microlesions and irritations
• Prepare the skin to better absorb aftershave treatments

Pre-shave creams: protection and softness

Pre-shave creams are the most widespread and versatile format. Proraso offers specific variants for sensitive skin, normal skin and a refreshing menthol option, all formulated to be applied before shaving foam. Saponificio Varesino brings to the collection textures enriched with shea butter, mango butter, illipe butter and argan oil, ingredients known for their emollient and soothing properties, ideal for those with dry or easily irritable skin. Grooming Dept instead proposes scented creams — lavender, lemon, Mojito fragrance and tropical Rainforest note — for those seeking an olfactory experience during shaving.

Pre-shave gels: freshness and glide

The pre-shave gel is preferred by those seeking a lighter, non-occlusive texture. Cella Milano offers its gels in 500 ml format — Buongiorno Sandalwood fragrance and Riserva Fresco — designed for those who shave frequently and want an effective product in large quantities. The Goodfellas' Smile brings to the range the 150 ml Dawn Of Glory gel, while Cella also offers pocket-sized references with aloe vera or provitamin B5 for more reactive skin.

Pre-shave oils: deep nourishment for dry skin

For skin that needs intense nourishment, pre-shave oils represent the most suitable choice. Morgan's Pre Shave Oil and Kèlite Man Pre Shave Oil offer a lipid barrier that protects the dermis during shaving, leaving skin soft and compact after the gesture. Saponificio Varesino also offers a pre-shave with argan oil in 30 ml format, convenient for travel.

Pre-shave powders for electric razor

Those who use an electric razor have different needs: the blade does not require foam, but the skin still needs to be prepared. Blocmen responds with three variants of pre-shave powder — Original, Derma and Aloe Vera — formulated to absorb sebum, dry the skin and allow more precise shaving with any type of dry razor.

Solutions for sensitive skin and prone to redness

Skin that reddens easily, reacts to cold or presents couperose benefits from specific formulas. Proraso Pre Shave Cream for Sensitive Skin, Cella Gel with bio aloe vera and Extrò Cosmesi's Stop Red Point emulsion — fragrance-free and enriched with glycerin and cetylstearic alcohol — are designed to minimize skin reactions and guarantee comfortable shaving even for the most delicate skin.

A complete shaving routine does not end with pre-shave: combining these products with a good shaving soap or foam and a soothing aftershave treatment allows you to achieve optimal results, protect the skin barrier and prevent the annoying prickling effect. Also explore the categories dedicated to aftershaves, shaving brushes and accessories for traditional shaving to build a customized routine.