Shampoo for Hair

Hair shampoo is the starting point of every effective hair care routine: choosing the right formula means preparing your hair to best receive subsequent treatments, from conditioner to mask, from anti-hair loss serum to nourishing oil. With 489 products from professional brands like Alfaparf Milano, Maxima, Edelstein, Vitael, Reuzel and Oyster Cosmetics, this collection covers every hair type and every moment of the week.

Morning: shampoo for daily washing

For those who wash their hair every day, choosing the right shampoo is crucial to avoid stressing the hair fiber. Formulas with balanced pH and gentle action — such as those designed for frequent use — cleanse without depriving the scalp of its natural protective film. The result is soft, light and shiny hair from the first morning use. 3-in-1 shampoos like Reuzel's Tea Tree are also ideal, practical for a quick routine.

Weekly ritual: targeted treatments for damaged hair

Once or twice a week is the right time for a more intensive restructuring shampoo. Products based on milk proteins and yogurt, keratin, argan or vegetable placenta work deep into the hair fiber, restoring elasticity and compactness to dry, damaged or chemically treated hair. Among the most effective options we find:

• Keratin shampoo for post-straightening hair, ideal for maintaining the straightening effect over time
• Formulas with milk proteins and yogurt to nourish dry and stressed hair
• Vegetable placenta shampoo for fragile hair that needs structural reinforcement
• Restructuring shampoo with Q10 for intensive action on damaged fiber

Disciplining and anti-frizz shampoos: the routine for curls and waves

Hair with waves, curls or frizz tendency requires shampoos formulated to respect the natural hair structure. The elasticizing shampoo for curly and wavy hair by Maxima, or the hydrating low shampoo by Alfaparf Yellow Curls, soften the hair and control volume from the first rinse. Avocado butter and low-lather formulas are key ingredients for this hair type.

Before coloring: acidifying and purifying shampoos

The preparatory phase before a color treatment is often underestimated. An acidifying shampoo for treated and damaged hair helps close the cuticles, preparing the hair fiber to better accept color. At the same time, purifying shampoos normalize oily or irritated scalp, ensuring a clean and balanced base for subsequent treatments. Also worth noting is Reuzel's exfoliating scrub shampoo, ideal for removing product buildup and dead cells before coloring or intensive treatments.

Illuminating shampoos for blonde and white hair

For those with blonde, bleached or white hair, illuminating charcoal shampoos or those with neutralizing pigments are valuable allies to combat unwanted yellowish tones. Maxima Charcoal Shampoo is designed specifically for blondes, whites and highlighted hair, restoring shine and brilliance to the color.

Anti-hair loss shampoo: the most effective evening ritual

Evening application of anti-hair loss adjuvant shampoo allows active ingredients — such as tricopeptides, provitamin B5, capsicum and arnica extracts or specific plant complexes — to work on a scalp free from daily tension. By stimulating the hair bulb, these shampoos support the growth of healthier, stronger and fuller hair over time. Formulations like those by Vitael and Farmagan Placentrix are designed for progressive and lasting action.

• Stimulating shampoo with capsicum and arnica extracts
• Anti-hair loss adjuvant shampoo with placenta for fragile hair
• Normalizing formulas for oily and irritated scalp that promote a healthy environment for growth

Combining the right shampoo with leave-in treatments, hair masks and nourishing oils significantly amplifies the results of every single wash. Discover related categories of conditioners and hair masks, anti-hair loss treatments, oils and hair serums to build a complete and personalized routine based on your hair's real needs.