Men's Grooming

Contemporary men's grooming has never been more precise and intentional. The trend toward essential yet carefully curated men's care — fewer products, greater effectiveness — is answered by a selection that covers every phase of the routine: from traditional shaving with double edge razor blades to soothing aftershave, through to hair styling. A skinimalist approach applied to the men's world, where every gesture counts and every product has a defined purpose.

Razor Blades: Precision Shaving is the Protagonist Again

The return to the safety razor is one of the most solid trends in modern grooming. Double edge blades guarantee a clean, comfortable shave that respects the skin, reducing the irritations typical of disposable razors. The collection includes blades from historic and reliable brands:

• Astra Platinum Double Edge in platinum-coated stainless steel, appreciated by professional barbers and wet shavers
• Feather Hi-Stainless Platinum, among the sharpest blades available on the market
• Gillette Perma-Sharp, Platinum and 7'O Clock SharpEdge for those seeking precision with an established brand
• Bolzano Superinox, Fatip Stainless, RK Ultra and V12 Super Platinum: classics of Italian and European wet shaving
• Packs of 5, 10, 11 up to 100 blades for every frequency and budget need

Aftershave and Post-Shave Care Products

After shaving, the skin needs to be soothed and toned. The aftershaves in this selection respond to this need with classic formulas that the barber world has known for decades. Floid The Genuine Aftershave in its new 400 ml formula is among the most iconic in the world, with toning herbs that soothe irritations and refresh the skin immediately after the razor. Vitos Tobacco Fragrance Aftershave and Edelstein Xflex Original Aftershave complete the offering with intense and traditional men's fragrances. A modern men's skin routine — consistent with the concept of skinimalism — starts precisely with a good aftershave.

Soaps and Shaving Soaps for Wet Shaving

Traditional shaving requires adequate preparation. Shaving soaps in bowl and stick form offer dense, lubricating foam that protects the skin during the blade's passage:

• Figaro Gold Shaving Soap in Bowl of 125 ml, classic barber format
• Derby Shaving Soap in Stick of 75 gr, practical and compact for daily use

Men's Hair Styling: from Brillantine to Gel

Men's grooming doesn't stop at the beard. Hair styling is an integral part of daily care, and the contemporary trend rewards defined yet natural looks — far from the plastic effect of the '90s. The Edelstein Luxina range responds with products designed for the salon and barbershop:

• Cream hair brillantine with dispenser of 500 ml: controlled glossy finish, modular hold
• Hair shine spray of 400 ml: light finishing for neat and shiny hair without weighing it down
• Xflex Black Hair Gel of 100 ml: strong hold with defined finish
• Slick Gorilla Hair Styling Powder: 20 gr volumizing powder, ideal for those seeking volume and matte texture without residue

Colored Beard and Barber Accessories

For those who want an impeccable look even in color, the Professional Man black colored wax of 100 ml allows you to even out and intensify beard, mustache and hair with an immediate effect. A style detail that makes the difference in attention to detail, in line with the trend of men's grooming identity. Among professional accessories, the Shaving Factory protective neck paper — 5 rolls of 100 pieces — is the indispensable complement for barber work.

The men's grooming routine is completed by exploring related categories: men's skincare products, men's fragrances and perfumes, shampoos and conditioners specific for men's hair. An ecosystem of care designed for those who treat their image with the same attention reserved for style choices.